
What makes a brand successful?
Let’s start the new year with a positive note. For the following weeks, I will share with you 3 stories of Singapore startups that made millions. Discover what worked for them so that you can emulate them in your business.
Viki: Their secret sauce

A niche by itself, not everybody knows about this internet tv idea. It’s very encouraging to note that Viki is a Singapore startup. So what exactly is Viki and why is it worth so much? Let’s watch their video to find out!
Founded 2007, Viki was acquired by Rakuten in 2013. An app for real-time Subtitling and Sharing of video. Their partners such as Hulu, Netflix, and Yahoo! pay Viki for their fan generated content. They have 39.5 million active users as of June 2015 and over 25 million mobile users.

Believe it or not, these pool of raving fans, loyal customers, community, clients or whatever these group of people mean to you, they are the reason why you are in business. Listen to them, observe their behaviour, and find out what makes them tick. As soon as you get the answers, validate it by doing what 3D Pirates did. They know how to ask for money, and that I will share with you next..